Privacy Policy

Last updated: August 13th, 2025

Who we are

Our website address is: https://charango.it. We are a musical instrument distributor based in Europe, committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR).

What personal data we collect and why we collect it

Contact Forms

When you fill out any of our contact forms (product inquiries, customer support, general contact), we collect:

Your name
Email address
Message content
Any other information you voluntarily provide

We use this information to respond to your inquiries and provide customer support. This data is processed under the legal basis of legitimate interest for customer service purposes.

Newsletter Subscription

We use MailerLite exclusively to process newsletter subscriptions. When you subscribe to our newsletter, we collect:

Your email address
Any additional information you provide during subscription

Your newsletter data is processed by MailerLite under our instructions. You can view MailerLite’s privacy policy here: https://www.mailerlite.com/privacy-policy

You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

E-commerce and Payment Processing

When you make a purchase through our website, we collect:

Billing and shipping information
Contact details
Payment information (processed securely through PayPal)

We use PayPal Express Checkout to process all payments. PayPal processes payment information according to their privacy policy, which you can view here: https://www.paypal.com/privacy

We retain order information for accounting, tax, and customer service purposes as required by law.

Analytics and Website Performance

We use Google Analytics on every page of our website to understand how visitors interact with our site, track conversions, and improve our services. Google Analytics may collect:

IP address (anonymized)
Browser and device information
Pages visited and time spent on site
Traffic sources and user behavior

You can opt out of Google Analytics tracking by:

Rejecting cookies in the banner when you first visit our website
Installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

We also use Google Search Console to monitor and improve our website’s performance in search results. Google Search Console and Google Analytics privacy policy: https://policies.google.com/privacy

Cookies

Essential Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Analytics Cookies

We use Google Analytics cookies to understand how visitors use our website. These cookies help us improve our site and provide better service. You can disable these cookies by:

Rejecting cookies in the banner when you first visit our website
Changing your browser settings
Using the Google Analytics opt-out mentioned above

E-commerce Cookies

Our online shop uses cookies to remember items in your shopping cart and to process your orders through PayPal Express Checkout.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

We share your data with the following third-party services necessary for our operations:

MailerLite: For newsletter management and email marketing
Google Analytics: For website analytics and performance tracking
Google Search Console: For search performance monitoring
PayPal: For payment processing

If you request a password reset, your IP address will be included in the reset email.

We do not sell, rent, or share your personal data with any other third parties except as outlined in this policy or as required by law.

International transfers

Some of our service providers may transfer your data outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, such as:

Adequacy decisions by the European Commission
Standard Contractual Clauses
Other legally recognized transfer mechanisms

How long we retain your data

Contact forms: Form submissions are retained for 2 years for customer service purposes
Newsletter: Email addresses are retained until you unsubscribe
E-commerce: Order information is retained for 7 years as required by accounting and tax regulations
Analytics: Google Analytics data is retained according to our configured retention settings (14 months)

What rights you have over your data

Under GDPR, you have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you
Right to rectification: Request correction of inaccurate personal data
Right to erasure: Request deletion of your personal data (subject to legal obligations)
Right to restrict processing: Request limitation of how we process your data
Right to data portability: Request transfer of your data to another service
Right to object: Object to processing based on legitimate interests
Right to withdraw consent: Withdraw consent for processing where applicable

To exercise these rights, please contact us using the information provided below.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Your data may be processed by our third-party service providers as outlined in the “Who we share your data with” section above.

Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

Contact information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us:

Email: info@charango.it

Supervisory authority

If you believe we have not handled your personal data in accordance with GDPR, you have the right to lodge a complaint with your local supervisory authority.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new “Last updated” date.